توضیحات
Meta Pixel, Pinterest and TikTok, sent server-side, in one free plugin. A bundled Google Tag Manager template covers browser-side tracking. Sixteen events you switch on individually — PageView, ViewContent, ViewCategory, SelectItem, AddToCart, ViewCart, InitiateCheckout, AddShippingInfo, AddPaymentInfo, Purchase, Search, CompleteRegistration, AddToWishlist, Lead, Login and Comment — plus subscription renewals handled on their own terms. Classic and block-based checkout, HPOS compatible, each platform retried independently on failure. No cloud server to rent, no premium tier to unlock, no event limit.
Your match quality climbs on its own after you update. Twenty identity parameters are assembled per event and normalised exactly the way Meta requires before they are hashed. The hashed keys are then remembered for up to 180 days behind a consent gate, so a returning visitor arrives already identified instead of anonymous. Nothing raw is ever written to disk: only salted SHA-256 hashes, which survive even a WordPress security-key rotation.
Attribution survives the whole journey, not just the click. Eight click identifiers are captured and kept — fbclid, gclid, wbraid, gbraid, ttclid, pina_id, _epik and _ttp — written into first-party cookies client-side so a cached landing page never loses them, then persisted onto the order so a payment that completes days later is still credited to the campaign that earned it. Subscription renewals inherit the original order’s identifiers instead of being credited to a fresh ad.
Bots don’t get counted as customers — and real shoppers on a VPN still are. Datacenter ranges are weighed against actual browser behaviour: mouse movement, scrolling, and whether a cart ever appears. A doubtful visit is held rather than thrown away, and if that visitor goes on to act like a real person, the whole funnel is released and reported retroactively. Purchases are never held back while any of this is decided. Apple iCloud Private Relay and corporate VPN egress ranges are recognised as real people, not as datacenters.
Safari visitors stay attributable for 90 days, not 7. The cookie is written by the server, so Safari’s seven-day cap on script-written cookies stops resetting the visitor every week.
Your orders are counted once, not twice. The same event ID goes out browser-side and server-side within Meta’s 48-hour deduplication window, so each platform matches them up instead of double-counting. A browser event that falls outside the window is suppressed rather than sent as a second conversion.
You keep your analytics when a visitor declines cookies. The event still goes through for counting, with personal details stripped out first. Five consent platforms are recognised automatically — CookieYes, Cookiebot, Complianz, iubenda and Termly — and a filter covers anything else, including OneTrust, Usercentrics and hand-rolled banners.
Built like infrastructure, not like a tracking snippet
- Nothing is lost when a platform has a bad minute. Events queue and retry per platform: if Meta accepts an event and Pinterest times out, only Pinterest is retried. Dispatch runs on Action Scheduler rather than WP-Cron, so a stalled queue is visible and recoverable instead of silent.
- Built for shared hosting. Counters are incremented atomically in SQL rather than read-modify-written, so overlapping requests cannot lose each other’s work. The bot blocklist is stored as roughly 10,000 pre-computed numeric ranges queried through a database index, not as a text list parsed on every request.
- The REST endpoint is not an open door. Events are signed with a rotating HMAC token, nonce-verified where a form is involved, and rate-limited per IP — with the limiter backed by a database table so it still works on hosts with no object cache.
- A bundled GTM template gets your browser-side tags running in minutes. 29 tags, 11 triggers and 15 variables covering GA4, Meta Pixel, Pinterest Tag, TikTok Pixel and Google Ads, with Enhanced Conversions and Conversion Linker already attached — normally an afternoon of manual GTM work. A written manual is included for anyone who would rather build it by hand.
- You can see exactly what was sent, and undo a bad exclude. The Event Log shows the identity parameters that went out with each event and the platform’s own response. Its By-IP view groups repeat traffic together, flags real buyers so you don’t accidentally exclude them, and excludes a confirmed bot in one click.
- Page caching stays on. Works with LiteSpeed, WP Rocket, Varnish and Cloudflare full-page cache.
- Queue health is visible from your WordPress dashboard. A widget shows backlog size, the oldest pending event, and when the last dispatch succeeded, so a stuck queue doesn’t go unnoticed.
- The bot blocklist maintains itself. Ranges for nine cloud providers ship with the plugin and refresh daily in the background. You can add your own, exclude any rule you disagree with, and download the active list as plain text.
- Test before you trust it. Send a test event to Meta or TikTok from the settings page and watch it arrive in Events Manager, with test-event codes handled for you.
- Privacy work is already done. The plugin registers with WordPress’s personal-data export and erasure tools, contributes its own section to the privacy policy WordPress generates for you, and stores IP addresses only as salted hashes.
What this plugin stores
To match server-side conversion events to the right person, the plugin stores SHA-256 hashes of contact details a visitor provides — email, phone, name and address components — against an opaque visitor identifier. Raw contact details are never written to disk; values are hashed before storage and the hash cannot be reversed.
- Two first-party cookies. An opaque visitor identifier (1 year) and a Meta-format browser identifier
_fbp(90 days). - 180-day retention. Records are deleted 180 days after they were last seen. Filterable via
mcapi_identity_retention_days. - Consent-gated. Nothing is stored, and nothing already stored is read, where marketing consent has been refused. Withdrawing consent expires both cookies and deletes the stored record.
- Privacy tools. WordPress’s personal-data export and erasure both cover this data.
- Shared devices. A stored record is replaced whenever a new person identifies themselves and is deleted at logout. A second person who only browses without identifying themselves is covered by the 180-day expiry rather than by an immediate reset — worth knowing if your customers use shared or public computers.
Our Philosophy
This plugin is free. Not “free with limits” — just free. Every feature works, there is no pro version waiting behind a paywall, and the code is GPL, so you can read every line that touches your customers’ data.
External Services
This plugin connects your website to external services to send event data.
- Service Used: Meta Conversion API (graph.facebook.com)
- Purpose: To send user interaction and e-commerce event data from your server to Meta’s servers for ad performance measurement, optimization, and audience building.
- Data Sent: Event details (product ID, price) and user parameters (IP address, user agent, hashed email/name/phone, Facebook cookies) are sent when a user performs a key action.
- Service Used: TikTok Events API (business-api.tiktok.com)
- Purpose: Same as Meta CAPI, providing server-side conversion tracking for TikTok Ads optimization and attribution.
- Data Sent: Event details (product ID, price, currency) and user parameters (IP address, user agent, hashed email/phone/external_id, ttp / ttclid cookies) are sent upon user action. Optional under the merchant’s TikTok credentials — the plugin only sends to TikTok if the credentials are configured.
- Service Used: Pinterest Conversions API (api.pinterest.com)
- Purpose: Same as the Meta CAPI, providing reliable tracking for ad performance and audience building on Pinterest.
- Data Sent: Event details and hashed user parameters are sent upon user action.
- Service Used: Google Tag Manager (googletagmanager.com)
- Purpose: To load a JavaScript container from Google’s servers that allows you to manage and deploy marketing and analytics tags.
- Data Sent: The plugin provides your GTM Container ID to Google to fetch the correct script. GTM itself may collect data based on how you configure your tags.
- Service Used: Cloud-provider IP range list —
raw.githubusercontent.com/rezmoss/cloud-provider-ip-addresses- Purpose: Used by the optional Datacenter IP filter to keep the bot blocklist current. Daily background fetch downloads CIDR ranges for AWS, Google Cloud, Azure, Cloudflare, DigitalOcean, Linode, Vultr, Oracle Cloud, and Fastly so events from those ranges can be filtered out before reaching Meta / Pinterest / TikTok.
- Data Sent: None. The plugin only downloads public IP-range manifests; no visitor data is sent to GitHub.
- License: Source repository is CC0-licensed.
- Service Used: Apple iCloud Private Relay egress IP list — same
raw.githubusercontent.com/rezmoss/cloud-provider-ip-addressessource (folderapple_private_relay/)- Purpose: Used by the optional Datacenter IP filter to whitelist real Apple visitors who exit through Apple’s relay infrastructure. Daily background fetch downloads the merged CIDR list so iOS Safari users on Private Relay aren’t mistaken for datacenter bots.
- Data Sent: None. The plugin only downloads the public manifest; no visitor data is sent.
Shared hosting note. Some restrictive shared hosts block outbound HTTPS by default. If event delivery silently fails after install, ask your host to whitelist the following domains for outgoing connections: graph.facebook.com, business-api.tiktok.com, api.pinterest.com, and raw.githubusercontent.com (only needed if you keep “Auto-fetched” enabled on the Blocked Traffic tab — covers both the datacenter blocklist and the Apple Private Relay whitelist).
Disclaimer
This plugin is an independent, community-driven implementation of server-side Conversions API protocols. It is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc., TikTok Ltd., Pinterest, Inc., Google LLC, Automattic Inc., or any other trademark holder referenced herein.
“Meta”, “Facebook”, and the Meta Pixel are trademarks of Meta Platforms, Inc. “TikTok” is a trademark of TikTok Ltd. “Pinterest” is a trademark of Pinterest, Inc. “Google Tag Manager”, “Google Ads”, and “GA4” are trademarks of Google LLC. “WooCommerce” is a trademark of Automattic Inc. All trademark references are used solely for descriptive interoperability purposes — to indicate which platforms this plugin can transmit data to under the merchant’s own configured credentials.
No user data is transmitted to any external service until the merchant explicitly configures their own platform credentials in the plugin settings. The plugin does not “phone home” or contact any developer-controlled server. The only outbound HTTP calls are: (1) merchant-configured CAPI endpoints, (2) the public CIDR manifests at raw.githubusercontent.com used by the optional Datacenter IP filter — no visitor data is sent in those manifest fetches.
نصب
Quick start (3 steps)
- Install and activate the plugin. WooCommerce must already be active.
- Open CAPI Suite Main Settings and paste your Meta Pixel ID + Access Token. Add TikTok and/or Pinterest credentials if you use them. Empty fields for platforms you don’t use are fine.
- (If you use GTM) Download the bundled
gtm-template.jsonfrom the GTM Container ID box, import it into your GTM container in Merge mode, set the pixel-code constants to your real IDs, and publish.
Server-side events start flowing on the next page view. Send a test from Event Management Test Modes to verify credentials before going live.
Recommended GTM dedup configuration
To prevent duplicate browser+server events:
- In Meta Events Manager your Pixel Settings Event Setup, turn off “Track Events Automatically Without Code”. This plugin handles all event sending.
- In your GTM container, pause or delete any auto-created tags starting with
FB_.
The bundled GTM template ships GA4 + Meta tags pre-wired to the GA4 ecommerce dataLayer, plus TikTok tags that read from a CONST - TikTok Pixel Code variable. Pinterest tags are added manually because the Community Template can fail to import inside container exports.
If you cannot import the JSON template (locked container, workspace permissions) or want to set up GTM manually, the full step-by-step walkthrough ships with the plugin at wp-content/plugins/easy-meta-capi/docs/GTM-MANUAL-SETUP.txt.
Verify
Open CAPI Suite Event Log after browsing your store. Successful dispatches show as “Success (Meta)” / “Success (TikTok)” / “Success (Pinterest)”. The Dashboard widget shows queue health at a glance.
If the log stays empty, a JS optimizer is probably deferring the plugin’s inline scripts — see the cache-plugin FAQ. Detailed GTM setup, Google Ads Enhanced Conversions, and other platform tags live in docs/GTM-MANUAL-SETUP.txt. Consent Mode v2, Strict server-side consent, CMP auto-block, and WC Subscriptions are documented under Advanced Configuration below.
Advanced Configuration
Setup details for Consent Mode v2, the strict server-side consent mode (GDPR PII gating), CMP auto-block compatibility, and the WooCommerce Subscriptions integration. None of these are required for a basic CAPI setup — turn them on as your store needs them.
Consent Mode v2 Setup (GDPR / EU Compliance)
If you serve EU visitors, GA4 and Meta browser tags don’t fire when consent is denied — typically losing 20–50% of measured event volume. Google Consent Mode v2 recovers this: when consent is denied, GA4 / Meta tags switch to cookieless pings (anonymous beacons carrying event name, value, currency, timestamp but no client identifier). Google’s ML models the conversions from these pings and shows them mixed with observed ones in your reports. A single CMP integration repairs both GA4 and Meta attribution because the Meta Pixel template reads the same consent signals.
How to enable. Popular CMP plugins (Cookiebot, CookieYes, Complianz, Iubenda, Termly, OneTrust) all have a native Consent Mode v2 toggle in their settings — find and enable it. The CMP then calls gtag('consent', 'default', {denied}) before GTM loads and gtag('consent', 'update', {granted}) after the visitor accepts.
The bundled GTM template includes a paused “Consent Defaults (Pre-CMP)” tag. Enable it only if your CMP doesn’t set gtag('consent', 'default', ...) on its own (rare with modern CMPs).
Strict server-side consent mode (PII gating for CAPI)
Consent Mode v2 only controls browser tags. Server-side CAPI fires from PHP, never sees gtag('consent', ...) signals — so it transmits hashed PII regardless of cookie-banner choice. Fine outside the EU; a GDPR concern inside it.
The Privacy & Consent (Server-side) section has a Strict server-side consent toggle (default OFF). When enabled and the visitor has denied marketing consent in your CMP, identifying PII (em, ph, fn, ln, address, fbp, fbc …) is stripped from the CAPI payload. The event still ships with event_id, value, currency, contents — Cookiebot, CookieYes, and Complianz cookies are read automatically; other CMPs supply state via the mcapi_marketing_consent_granted filter.
Why this matters alongside Consent Mode v2. Denied-consent browser pixels switch to cookieless pings — modeled, not observed. With Strict server-side consent ON, your server-side CAPI ships alongside that ping carrying the same event_id. Meta dedupes by event_id and now has an observed server signal feeding the same conversion record the cookieless ping created — cleaner Event Match Quality than browser-only or naïve “send everything” CAPI, and GDPR-defensible because no identifying data leaves your server.
Default OFF preserves match quality for existing non-EU setups. Recommended ON once Consent Mode v2 is configured in your CMP.
CMP Auto-Blocking and the Plugin’s Inline Scripts
CMPs with “auto-blocking” (Cookiebot, CookieYes, others) scan every <script> tag on load and convert anything they suspect of tracking to type="text/plain" until consent. The plugin’s inline scripts only POST first-party events to your own REST endpoint — but a generic auto-blocker can’t tell. To avoid a silent break, every plugin-rendered inline script ships with opt-out attributes for Cookiebot (data-cookieconsent="ignore"), CookieYes (data-cookieyes="cookieyes-necessary"), and Complianz (data-cmplz-no-cookielaw="1"). For other CMPs (OneTrust, Quantcast, in-house), append your own attribute via the mcapi_inline_script_attrs filter.
WooCommerce Subscriptions Integration
By default, every WooCommerce Subscriptions auto-renewal sends a fresh Purchase to Meta CAPI — credited to the original acquisition ad. Reported ROAS keeps climbing month after month from the same conversion, polluting optimization signals.
The plugin auto-detects WooCommerce Subscriptions and exposes:
Subscription Renewal Behavior (radio):
- Default — renewals send as regular
Purchase. Existing setups unchanged. - Skip — renewals not sent. Cleanest ROAS hygiene; you forfeit Meta’s LTV signal from renewals.
- Tag — renewals still send
Purchasebut withcustom_data.customer_status = "subscription_renewal"so you can filter them in Events Manager. - Subscribe / SubscriptionRenewal events — Meta’s standard
Subscribefor sign-ups + aSubscriptionRenewalcustom event for renewals.Purchasestays clean, advertisers using LTV-bidding can opt into both.
Tag every Purchase with customer_status (checkbox): adds custom_data.customer_status (new_customer / returning_customer / subscription_renewal) to every Purchase so Meta Advantage+ can bid acquisition vs. retention differently. Guest checkouts fall back to billing-email lookup.
X-Forwarded-For Hop Count (advanced proxy setups)
Behind a trusted reverse proxy, the real-IP resolver walks X-Forwarded-For from the right, skipping entries that look like trusted infrastructure (a known proxy CIDR or a private/reserved address), and uses the first one that doesn’t. This defeats the common attack of forging a leftmost entry, but it has a residual gap: if your proxy is configured to pass X-Forwarded-For through unmodified instead of appending the hop it actually witnessed (nginx’s proxy_set_header X-Forwarded-For $http_x_forwarded_for instead of $proxy_add_x_forwarded_for is the classic case), every entry in the header is client-controlled — a visitor can append a filler value that merely resembles infrastructure (e.g. a private-looking address) and have an earlier, forged entry accepted as their IP instead.
The plugin cannot detect this misconfiguration or infer your real proxy hop count on its own. If you know it — one hop for a single reverse proxy, more for a CDN plus a local proxy — set it with the mcapi_trusted_proxy_hops filter:
add_filter( 'mcapi_trusted_proxy_hops', function() { return 1; } );
This bounds how many trailing hops the walk will ever treat as trusted-and-skippable; once that many are skipped it stops rather than continuing further left, so a crafted filler hop beyond the boundary can no longer push an attacker-chosen address through. Default is unbounded (today’s behaviour) — leave it unset unless you are certain of your topology, since too low a value can make the walk stop before reaching a real client hop.
سوالات متداول
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Does this plugin replace the Meta Pixel?
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No, it works alongside it. The plugin sends server-side (CAPI) events, while GTM handles the browser-side Pixel. Both use the same
event_id, so Meta merges them automatically without counting anything twice. -
What is the difference between this and a GTM Server Container?
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A GTM Server Container runs on Google Cloud and costs money every month. This plugin does the same job directly from your WordPress server — no extra infrastructure, no extra bill.
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Does it work with page caching plugins (WP Rocket, LiteSpeed, etc.)?
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Yes. PageView and ViewCategory events fire from JavaScript, so they work even on fully cached pages. Cart, checkout, and purchase pages are not cached by default.
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What plugins are required?
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WooCommerce. That’s it. If you use other GTM plugins (like Google Site Kit), disable their e-commerce features to avoid conflicts.
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Is there a pro version?
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No. Everything is included.
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My events aren’t showing in Meta Events Manager.
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Open the Event Log tab. If events appear there with “Success (Meta)”, the plugin is sending — anything missing on Meta’s end is a Pixel ID / Access Token mismatch. If the log is empty, your JS optimizer is likely deferring the inline scripts (see next answer) or your CMP auto-blocker converted them to
type="text/plain"(see the CMP question below). -
JS optimizer (LiteSpeed / WP Rocket / Autoptimize) — what do I configure?
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Add these four IDs to your optimizer’s “exclude from defer / combine” list:
mcapi-pageview-init,mcapi-viewcontent-events,mcapi-viewcategory-events,mcapi-frontend-events. Cloudflare Rocket Loader is handled automatically viadata-cfasync="false". -
Does it work with a block-based theme (Twenty Twenty-Five etc.)?
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Yes.
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Your CMP’s auto-blocker is converting the plugin’s inline scripts to
type="text/plain". The plugin already carries opt-out attributes for Cookiebot, CookieYes, and Complianz; less common CMPs (OneTrust etc.) need themcapi_inline_script_attrsfilter — see CMP Auto-Blocking in Advanced Configuration. -
I sell subscriptions — Meta is over-attributing renewals to old ads.
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The plugin auto-detects WooCommerce Subscriptions and offers four behavior modes (Default / Skip / Tag / Subscribe + SubscriptionRenewal). Pick Skip or the dedicated-events mode to keep
Purchaseclean. See WooCommerce Subscriptions in Advanced Configuration. -
Not by default — server-side CAPI fires from PHP, doesn’t see your
gtag('consent', ...)signals. The Privacy & Consent section has a Strict server-side consent mode toggle: when consent is denied, hashed PII is stripped from the CAPI payload but the event still ships with itsevent_id, so Meta’s browserCAPI dedup keeps working without identifying data. Recommended ON for EU stores. See Strict server-side consent mode in Advanced Configuration. -
Will the datacenter IP filter block my real VPN customers?
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Rarely. Visitors with click IDs (fbclid / gclid / ttclid), Apple Private Relay IPs, logged-in customers, or prior-visit
_fbp/_gacookies all bypass the filter. Purchase events are never blocked. A brand-new VPN visitor with no cookies has their first PageView held; if they purchase, the full funnel is replayed so Meta sees the complete journey. Every blocked request is auditable in the Excluded Traffic tab. -
Why does the Excluded Traffic tab show IPs as `192.168.1.x`?
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GDPR-friendly auditing — the last octet is masked at record-time, so wp-admin and DB exports never reveal raw visitor IPs.
نقد و بررسیها
توسعه دهندگان و همکاران
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کد را مرور کنید, را بررسی کنید مخزن SVN, یا مشترک شوید گزارش توسعه توسط RSS.
گزارش تغییرات
3.9.2
- Settings, Excluded Traffic and Event Log copy simplified. Product Identifier explanation moved behind “More detail”; the live sample stays visible.
3.9.1
- Fix: identity records survive a security-salt rotation — rotation is detected automatically, and orphaned rows are pruned safely in a resumable, cutoff-scoped sweep.
- Event Log By-IP columns are labeled clearly; the GTM manual is updated and linked; DSAR export field labels are human-readable.
- New: a one-time review request appears after the plugin’s first successful Purchase.
3.9.0
- New: identity is remembered between visits — contact details a shopper gives anywhere on the site are stored as hashes and attached to later events instead of being discarded at checkout. The change that moves Event Match Quality.
- New: a visitor identifier and a Meta-format
_fbpare issued by the server, surviving full-page caching and Safari’s 7-day cookie cap. Hashed identity is published towindow.dataLayerfor Advanced Matching, consent-gated. Event Log shows match keys per event; WordPress’s exporter/eraser handle this data. - Fix: a merchant changing an order over admin-ajax or the REST API no longer has their own cookies attached to that customer’s Purchase.
- Privacy: values are SHA-256 hashes, never raw contact details; records deleted 180 days after last seen.
- Behaviour change: minting a visitor identifier is now consent-gated — a guest on a CMP store with consent unanswered gets NO
external_id. Expect PageView match quality to fall; that is the intended trade, not a bug. - Behaviour change: a guest who volunteers no contact detail sees only one change — the added server-side
_fbpcookie.
3.8.1
- Fix: a purchase paid after checkout could report the server’s own IP address instead of the customer’s.
- Fix: an order updated from wp-admin, cron, or WP-CLI could attach whoever’s own browser cookies to that customer’s purchase.
- Phone numbers without a country code now use the billing or store country. Facebook Login user IDs are now sent for stores offering that sign-in.
- Subscription renewals carry the subscription’s own ID; a second email-derived identifier helps platforms recognise returning shoppers sooner.
- New
mcapi_identity_extra_fieldsfilter for gender/date of birth. Consent-denial stripping now covers these plus TikTok’s click and pixel identifiers.
3.8.0
- Critical: GTM template re-import required — TikTok renamed event names, causing double-counted purchases until you re-import.
- Purchase now waits for a paid order status, firing later if needed. Fix: a stale queued event no longer discards a whole batch.
- Fix: Cloudflare bot score header reads correctly; a broken filter can’t bypass bot filtering. Block checkout reports correct amounts in odd-decimal currencies and sends
event_source_url. Event Log Refresh button works again. - Fix: identity fields normalized to Meta’s spec before hashing. An order paid after checkout keeps click identifiers, including
ttclid; renewals inherit them too. Revisiting order-received could double-count a sale — fixed. - Fix:
X-Forwarded-Fortrusts the rightmost hop, not a forged leftmost one (newmcapi_trusted_proxy_hopsfilter). Contact Form 7’s Lead event uses the shared hashing pipeline, avoiding a collision with a bad digest.event_idfallback now uses a UUID, and multibyte User-Agent values aren’t truncated mid-character. - Fix: rate limiting, uninstall cleanup, blocklist pagination, and exclusion-source labeling corrected. New: scheduler watchdog auto-reschedules a missing task. Graph API v26.0; TikTok events renamed
Purchase/Lead.
3.7.2
- Hotfix: a 3.7.1 regression could halt the event queue after a burst of events; auto-recovers on update.
- New: Cloudflare Bot Management score,
navigator.webdriver, and human-score signals added to bot detection. Cloudflare does not send this score automatically — add it via a Transform Rule.
3.7.1
- Fix: AddToCart tracking restored on themes without a cart widget. Bot filter no longer lets small event bursts slip into trusted state.
3.7.0
- New: Event Log By-IP view, customer-protection badges, AI-crawler classification. “Block” renamed “Exclude”. Google Ads Enhanced Conversions and Pinterest
_epikcapture — re-import GTM template.
3.6.0
- New: TikTok CAPI; plugin renamed to CAPI Suite. Behavioral bot detection, redesigned IP blocklist, CCPA toggle, dashboard widget. Re-import the GTM template.
For older versions (3.5.3 and below), see the SVN repository history at https://plugins.svn.wordpress.org/easy-meta-capi/tags/.
